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Hello, I'm Jasmine.

A User Experience Researcher & Product Strategist with a penchant for story-telling.

I meld nuggets of insight into design gold.

Some of the work I'm most proud of.

AirAsia RIDE Cover Image 1.png

AirAsia RIDE

A low-cost Malaysian-based ride-hailing app that hopes to introduce a price-bidding system to Surge pricing that would incentivise more drivers to take up jobs.

SEE THE PROJECT

MY ROLE

Freelance UX/UI Designer and Team Lead for 1 month

MAIN GOAL

Validate if Self-Surge Pricing concept works, where riders pay extra to get a faster response from drivers

ReturnOnTalent

A HR SaaS software which facilitates internal hiring to alleviate the hiring costs and constraints associated with external hiring and high turnover rates.

SEE THE PROJECT

MY ROLE

Freelance UX/UI Designer for 1 month

MAIN GOAL

Increase clickthrough rates (i.e. 5 clients book demo with them)

ROT Cover Image.png

Yoripe

A one-stop cooking and grocery assistant that makes the end-to-end meal preparation process easy and fun for households.

SEE THE PROJECT

MY ROLE

In-house UX Researcher & Product Strategist for 4.5 months

MAIN GOAL

Find product-market fit, increase user base & revamp beta MVP

Cover Image of Yoripe a cooking assistant app

Mockups of food delivery app HeartH

HeartH

A food delivery app concept that connects home cooks with office workers in Singapore to deliver enjoyable meal experiences.

SEE THE PROJECT

MY ROLE

Sole Researcher & Experience Designer for this 3 week project

MAIN GOAL

Help office workers eat tasty, authentic and affordable food easily

Cover Image of Habitat for Humanity's responsive web

Habitat for Humanity

The Singapore chapter of the international non-profit organisation devoted to providing "simple, decent and affordable" housing for everyone.

SEE THE PROJECT

MY ROLE

I was Lead Visual Designer for a 2 month collaborative project

MAIN GOAL

Increase donation & volunteerism rates with a reponsive web re-design

WORK

I've also worked on smaller scale projects in related fields.

UX/UI

ZeroHero

Won Best Design Experience at Adobe Creative Jam Jul 18'

SEE THE PROJECT

Velvet Vault.png

UX/UI

Behance

Where I post less extensive works and experiments

Grey Living Room Sofa

Coding

WareHouse

Codecademy 'Build Website UIs' capstone project May 18'

OTHER WORK

Let's grab coffee ;)

Currently looking for a permanent position, but available for partnerships and collaborations.

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